A technique of loading a program into a computer by means of a few initial instructions which enable the introduction of the rest of the program from an input device.
Brand
Is an intangible business or marketing concept that helps people identify a company, a product, or an individual.
Example: Win2 does not clearly emphasize that idea of sustainability which is crucial for a BRAND new technology to succeed in the commercialization process.
es: Marca
Brief
Essentially, a graphic design brief is a document that captures the vision for a creative project and outlines the client's expectations for the end result
Example: This can provide a project manager with a BRIEF snapshot of how long the project should take and what resources are required at any given moment in time.
Buyer
One who buys goods or services. It means someone who buys something but the "buyer" is more common and it does not usually work in stores.
Example: Consider that 70% of BUYERS make their decision only once they are in-store or online.
es: Comprador o cliente
Concept
It's a general idea about a thing or group of things, derived from specific instances or occurrences.
Example: It is sometimes easier to illustrate an abstract CONCEPT by analogy with something concrete.
es: Concepto
Content Strategy
An all-encompassing approach for creating content that drives key business objectives. Content strategy is the higher-level planning process. In comparison, content marketing is the nuts-and-bolts process of creating, publishing, and promoting content.
es: Estrategia de Contenidos
Corporate Identity
This is how your business presents itself to the outside world. Although internal culture and values are integral to the shaping company identity, the definition applies to a company’s visual assets and brand design
Example: This brand evolution has been matched with a continually shifting CORPORATE visual IDENTITY – most notably with its 2014 rebrand.
es: Identidad Corporativa
Hover Effect
The alteration of the appearance of a component of the graphical interface once the mouse is hovering over it, even if it has not been selected.
es: Efecto de Desplazamiento
Hybrid App
Hybrid apps, like native apps, run on the device, and are written with web technologies (HTML5, CSS and JavaScript). Hybrid apps run inside a native container, and leverage the device’s browser engine (but not the browser) to render the HTML and process the JavaScript locally.
es: Aplicación Hibrida
Icon
A sign or representation that stands for its object by virtue of a resemblance or analogy to it
Example: Click the flag ICON at the top of the web page to toggle the language to English.
es: Ícono
Inbound Marketing
Companies employing inbound marketing focus on new methods geared toward building awareness, developing relationships, and generating leads.
Example: Every time you conduct a search on Google, your question will likely be answered thanks to the work of INBOUND MARKETING.
es: Marketing de Entrada
JavaScript
Programming language that executes on the browser. It turns static HTML web pages into interactive web pages by dynamically updating content, validating form data, controlling multimedia, animate images, and almost everything else on the web pages.
Merchandising
Set of techniques and studies that aim to improve the commercialization of a product
Example: Numbers should be increased in Mass MERCHANDISING stores were shopping habits is over 30%.
es: Mercadotecnia
Neomorphism
Neomorphism combines developments of flat design and skeuomorphism. Visual style that combines background colors, shapes, gradients, highlights, and shadows to ensure graphic intense buttons and switches. All that allows achieving a soft, extruded plastic look, and almost 3D styling.
es: Neumorfismo
Operating Systems
A software that acts as an interface between computer hardware components and the user. Every computer system must have at least one operating system to run other programs.
es: Sistema Operativo
Outbound Marketing
Outbound marketing involves proactively reaching out to consumers to get them interested in a product.
Example: UTBOUND MARKETING examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements...
es: Marketing de Salida
Pictogram
Is a graphic symbol that conveys its meaning through its pictorial resemblance to a physical object
Example: PICTOGRAMS have been popularized in use on the web and in software, better known as "icons" displayed on a computer screen in order to help user navigate a computer system or mobile device.
es: Pictograma
Plugin
A software component that adds a specific feature to an existing computer program.
es: Complemento
Portfolio Design
Your portfolio is a collection of your work that shows us your design ideas including fashion-focused creative skills, art-making skills or building concepts.
Example: The black background keeps things clean and helps the work stand out. It makes for a simple but highly effective DESIGN PORTFOLIO.
es: Portafolio de Diseño
Profitability
Profitability is a measurement of efficiency – and ultimately its success or failure.
Example: Many of the changes identified could actually increase the company's PROFITABILITY.
es: Rentabilidad
Promotion
Is the all activities which communicate the product, brand or service to the user. The idea is to make people aware, attract and induce to buy the product, in preference over others.
es: Publicidad
Schedule
A plan for carrying out a process or procedure, giving lists of intended events and times.
Example: They need a clear SCHEDULE of fixtures and fittings
es: Cronograma
Skeuomorphism
A term most often used in graphical user interface design to describe interface objects that mimic their real-world counterparts in how they appear and/or how the user can interact with them.
es: Esqueumorfismo
Strategy
Is the intelligent allocation of resources through a unique system of activities to achieve a goal.
Example: Marks' business STRATEGY was also clear and focused; placing particular emphasis on quality of goods and customer service, efficiency in production and operating procedures and good relationships with suppliers and customers.
es: Estrategia
Target Market
In the field of advertising, the anglicisms target, are used as synonyms to designate the ideal recipient of a certain campaign.
Example: Since the 2004 ban, it is believed that the ban is a TARGET against the rural communities that participate in the activity.